August 2015 – STREAM Insight | Strategic Research and Management (STREAM) Insight is a leading Market Research Agency in West and Central Africa.

August 31, 2015
By admin
Market Reserch

Once upon a time in Market Research…

As an offshoot of the advertising boom of the Golden Age of radio, market research began to be conceptualized… Once upon a time, when market research was new in Nigeria; when only one bureau offered research services to only one company. Most definitely with many sheets of paper (questionnaires) flying on the streets in search […]

August 25, 2015
By admin
Consumers

The Heartbeat of the Digital Generation; Millennial and Centennials

Various names have been used to describe the different generations as the years run by in the world to better understand what their composition is and what makes them tick. Millennial and Centennials amongst other names for different generation has come to be used frequently lately because of their position in the global village today. […]