QUANTITATIVE Mobile Data Collection techniques Pen and Paper Interviews (PAPI) – In-home/in-hall Computer Aided Personal Interviews (CATI) – in-home/in-hall Computer Aided Telephone Interviews (CATI) Online Surveys Mystery Shopping QUALITATIVE Key Informant Interviews (KIIs) In-depth Interview (IDIs) Focus Group Discussions (FGDs) – Dyads, Triads and Standard FGDs. In-depth Web Interviews Ethnography