market research

November 14, 2019
By Olatunde Adedeji
Brand Differentiaion

5 Tactical Approaches to Drive Brand Differentiation

Consumers like to associate with unique and popular brands. Therefore, to win the minds of present-day hyper-informed consumers, one must build a very strong brand. Brand differentiation ensures your brand is distinct in an environment of clustered brands. How can you have a unique brand, without brand differentiation strategy? The answer is obvious! Today’s leading […]

January 25, 2016
By admin
Market Reserch

The New Face of Market Research

Many researchers have been somewhat reluctant to switch from the traditional research despite understanding that the new approaches may be more efficient and better. Though we are gradually seeing the smooth slide from long surveys to short and quick surveys but what does is hold for the researchers? Researchers of the new approaches are expected […]

August 31, 2015
By admin
Market Reserch

Once upon a time in Market Research…

As an offshoot of the advertising boom of the Golden Age of radio, market research began to be conceptualized… Once upon a time, when market research was new in Nigeria; when only one bureau offered research services to only one company. Most definitely with many sheets of paper (questionnaires) flying on the streets in search […]

August 11, 2014
By admin
Market Reserch

STREAM Insight Comments on the Nigerian Consumer Market in the New York Times

Africa’s economies give optimists as well as pessimists plenty of statistical ammunition to support their narratives of the future, both for the continent and globally. The hope that Africa will emerge a strong competitor in the 21st century similar to the East Asian Tigers (Hong Kong, Singapore, South Korea, and Taiwan) in the second half of […]