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Year: 2020

Unshared Facts about Working from Home; The Experience of Professional Working Mothers

The phrases “work from home”, “remote working”, “distributed team”, “virtual working”, “working online”, “ digital nomad” etc. have become trendy both on the internet and in daily communication among professional folks. #workfromhome Although remote working is said to be productive, apt for this crucial time, and a part of the new normal, the findings in […]
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The Impact of Covid-19 Pandemic on the Nigeria Economy

Generally, coronavirus (COVID-19) outbreak has already caused considerable human suffering and major economic disruption to the globe and this includes recent sharp reaction in financial markets to the spread of the coronavirus in late February; which has succeeded in increasing the persisting financial vulnerabilities from the tensions between slower growth, high corporate debt and deteriorating […]
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Panic Buying: A Form of Consumer Behavior

What is Panic Buying? Panic buying is a rapid upsurge in the buying reaction (especially volume) of consumers to a certain product. This reaction is often prompted by a sudden fear or an emergency situation and usually survivalist in nature. Panic buying is a form of consumer behavior, with well proven theories and predictable implications […]
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Consumer Sentiment:

In a bid to estimate the potential market for products and services, businesses often conduct market research to access one key objective; consumers’ willingness and ability to pay for a product 0r service. This is one of the fundamental tenets of market research as it unearths valuable insight for business and enterprise in developing strategy […]
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