2019 – STREAM Insight | Strategic Research and Management (STREAM) Insight is a leading Market Research Agency in West and Central Africa.

November 22, 2019
By Olatunde Adedeji
Social Research

Eradicating Hunger in Nigeria by 2030: How Realistic?

The cliché that Nigeria is the giant of Africa could leave one with many questionable thoughts. Unless our hunger status unequivocally confers on us such a powerful statement, we can be said to be many miles from being a giant economy. Poverty is real, so is hunger. According to African Futures Project estimates, using the […]

November 14, 2019
By Olatunde Adedeji
Brand Differentiaion

5 Tactical Approaches to Drive Brand Differentiation

Consumers like to associate with unique and popular brands. Therefore, to win the minds of present-day hyper-informed consumers, one must build a very strong brand. Brand differentiation ensures your brand is distinct in an environment of clustered brands. How can you have a unique brand, without brand differentiation strategy? The answer is obvious! Today’s leading […]